Facebook Ads for Pakistani sellers — first Rs 5,000 budget

Before you spend a single rupee

Install the Facebook Pixel in Settings → Marketing & Tracking. Without it, you're blind — you can't optimise for purchases, retarget anyone, or build lookalike audiences. Free 5 minutes that pays back 100×.

The first Rs 5,000 split

• Rs 2,500 — Engagement campaign to warm up the pixel. Goal: cheap clicks/likes on your best 3 products. Audience: broad Pakistan, age 22–45.
• Rs 2,000 — Conversion campaign optimised for "Add to Cart" or "Purchase". Audience: 1% lookalike of your pixel + interest stack (e.g. "fashion + online shopping").
• Rs 500 — Retargeting. Audience: anyone who viewed a product in the last 14 days. ROAS here is usually 4–8×.

Creative that converts in Pakistan

1. Urdu-Hindi captions outperform English captions by ~40% on cost-per-purchase.
2. Show the price on the image. Mystery pricing kills CTR.
3. Cash on Delivery badge — non-negotiable. Bigger conversion lift than any discount.
4. 15-second video beats a static image by 2–3× on engagement. Even a phone-shot demo works.

Metrics that matter

CTR	≥ 1.5% on feed, ≥ 2% on Reels
CPC	≤ Rs 8 for cold traffic in Pakistan
ROAS	3× is breakeven (after platform fee + COGS + returns), 5× is profitable, 8× is scaling-fast territory

Kill rules

An ad that's spent 2× the product price with no purchases is dead. Don't "give it more time" — give the budget to a winner instead.